Using images on your website is no longer a myth. For your blog or website to stand out, you must include images as part of your content. With free images stocks, getting quality photos for use in blog posts is now easy. However, when going about the process, you need to take precautions. For instance, some images are being used in your competitors’ sites.
Hence, using them may deny you an opportunity to become competitiveness. Notably, having the right image accompanied by quality content equals to high authority. So, here are three aspects to consider before choosing free images for use on your website:
The quality of the image
Nothing is heartbreaking than uploading a quality content but use low-quality images. While you might have the best idea or tips to solve readers’ issues, a bad image leads to a negative interpretation of your intention. Considering humans are visual beings, poor image means low-quality content. For this reason, whether you are obtaining your images from free sources or not, always ensure their quality matches that of your content. This way, you will enhance readers’ attention-grabbing on your site which will enable you to have a step ahead of your competitors.
Consider the purpose of your content
Just because an image is free, it does not mean it is suitable for use on your website. When selecting free photos, try to ensure they are in line with the purpose of your content. For instance, you should not use toy photos on a travel blog unless what you are talking about is related to them. Also, you should ensure the image you use meets the aspiration and interest of your audience. Remember, an image can inspire a reader to go through your content or abstain from it. Hence, ensure there is a close link between your images and the content purpose.
Can you imagine marketing jewelry products and uploading furniture images on your site? How would people interpret the information? Either you are confused, or you do not know what you are doing. Whether an image is attractive and available for free, it does not qualify for use on any website. Always ensure your free image selection adds a voice to your brands. Remember, photos are a visual representation of your brand message. As such, they should be relevant and match with your brand message.
All in all, always consider these 3 aspects before deciding to use a particular free image on your site. Do not upload any picture because it is free for use.